From the team behind FexAds
We run your Facebook ads. You build your own book.
You're a licensed P&C agent. Auto, home, commercial, trucking, pet. We're Facebook ad people. We log into your ad account, build the campaigns, write the copy, and run them every day. Every lead lands in your inbox and nobody else's.
$700 to start, then $500 a month flat. No percentage of your spend. No contracts.
Illustrative dashboard. Real client accounts vary by state, budget, creative.
The problem
Buying leads is renting. Running your own ads is owning.
Every lead you buy from EverQuote or QuoteWizard is a lead somebody else generated, sold you a copy of, and sold six more copies of down the street. You are paying retail for someone else's asset, forever, and the prospect has already told four agents no by the time you dial.
| Comparison | Buying leads | Running your own |
|---|---|---|
| The lead | Sold to you, and to seven other agents on the same list, inside the same hour | Generated in your account, for you, and nobody else gets a copy |
| Who the prospect already talked to | Four agents before you called, and they are annoyed | Nobody. You are the first phone to ring |
| What you own after 12 months | A pile of dead phone numbers and a worse close rate | An ad account, a pixel, and audience data that gets smarter every month |
| What happens when you stop paying | The leads stop that day. You are back to zero | You still have the account, the site, and every lead you ever generated |
| What it does to your book | Buys you policies. Builds you nothing | Every bound policy makes the next lead cheaper |
The catch has always been that running your own ads is a real job, and you already have one. That's the part we do.
Lines we run
Five lines. Five different audiences.
An auto ad and a trucking ad have almost nothing in common: different creative, different targeting, different cost per lead, different renewal calendar. Treating them the same is how a generalist agency burns your money.
Auto
Personal linesThe volume play. Cheapest clicks on the list and the fastest way to fill a pipeline, which is also why the auction is crowded. We run it as a bundle opener, not an endpoint.
Home and bundle
Personal linesWhere the retention actually lives. A monoline auto policy walks at renewal; an auto-plus-home household mostly doesn't. We target the household, not the car.
Homeowners, FL / TX / CA
Catastrophe marketsNon-renewal letters create the most motivated shopper in this business. When a carrier pulls out of a county, the whole county is in-market at once, and Meta knows where they live.
Commercial and trucking
Commercial linesHigher cost per lead and worth it. Contractors, BOP, commercial auto, and motor carriers renew on a calendar you can target, and one account can pay for a year of ad spend.
Pet
SpecialtyThe cheapest lead on this page and almost nobody is bidding. It is a strange line to be great at. It is also a real one, and it cross-sells into the home.
Not on this list: Medicare and health. Those sit under CMS marketing rules on top of Meta's, and we are not going to run them casually alongside auto and home.
Captive agents
If you're captive, we ask first.
Nobody else in this business asks. Then they write an ad with your carrier's logo in it, and you are the one who gets the call from field management.
State Farm, Allstate, Farmers, American Family — most carriers do let you advertise your own agency. What they regulate is how: brand and logo usage, what claims you can make, required disclaimers, whose name goes on the page, and sometimes whether the creative needs pre-approval before it runs.
Those rules are different at every carrier. Some hand you a one-page guideline. Some want every ad submitted. Either way, the answer is to read them and write to them, which takes us an hour and takes a generalist agency a compliance complaint.
- The application asks whether you are independent or captive before anything else happens.
- If you are captive, send us your carrier’s advertising guidelines and we write inside them.
- The lead-capture site we build is your agency’s, in your name, the way your carrier requires.
- If your carrier flatly forbids paid social, we tell you that instead of taking your $700.
Independent? None of this applies to you. Skip to pricing.
How it works
Three steps. No three-week sales process.
Tell us about you
The form down below. Takes a minute. Which lines you write, which states, independent or captive. We use it to figure out if we're a fit before either of us wastes time.
We text it out
No call, no calendar link. Nick texts you the same day. Your states, your carriers, your appetite, what a good lead looks like, all sorted right in the thread. Pay the $700 when you're ready.
Live within 5 days
You add us as a partner on your Meta Business Manager. We build the campaigns, write the ads, hit go. You watch the leads roll into your account.
What you get
Everything that happens for your money.
Setup
$700one-time- A custom website
Not a template. Your agency name, your license, your states, your carriers, and a form that feeds your account. Yours to keep either way.
- Ad account audit
We log in, fix what's broken, flag what's sketchy.
- Pixel install and verification
And proof the events are actually firing. Plenty of agencies think theirs work.
- Audience build
Your own book uploaded as a customer list, plus 1% and 3% lookalikes tuned to the line you write. New movers for home, lease-end for auto, DOT-registered owner-operators for trucking.
- Ad copy and creative
6 to 10 variations written for your line and for Meta's financial services rules. If you're captive, written to your carrier's ad guidelines too.
- Campaign build and launch
Lead form campaigns in your account, live within 5 business days.
- First 72 hours dialed in
We babysit the launch. Kill the duds, pour budget into what's working.
Every month
$500flat- Eyes on it every business day
An ad goes sideways, we catch it that day. Not Monday morning.
- Budget and bid moves
Spend shifts toward what converts. The rest gets paused.
- Fresh creative every 2-3 weeks
Ad fatigue is what quietly wrecks your CPL. We rotate before it hits.
- Audience iteration
New lookalikes off your bound policies, not your raw leads. Geo splits, ZIP-level tests, seasonal shifts.
- Renewal-cycle timing
Commercial and trucking renew on a calendar. We push budget into the 45 days before it, not evenly across the year.
- Monthly Loom recap
A plain-English video. What worked, what didn't, what's next.
- Text Nick directly
A real phone, not a ticket queue. Same-day reply.
We won't get your account banned. Every ad gets a compliance pass against Meta's financial services policies before it goes live, plus your carrier's advertising guidelines if you're captive. We've seen too many agents lose an account over copy that should have been caught upstream.
Set your expectations
Month one is the tuition. Month three is the payoff.
We know what we're doing and it still takes a few weeks. That's not a hedge, it's how the platform works. When the pixel belongs to you, it starts empty, and Meta has to learn your buyer from scratch. Anybody promising you cheap leads on day three is either lying or handing you somebody else's recycled list.
- 01Days 1-14
Expensive, and that's the job
Your pixel has never seen a customer before, so Meta is guessing. Costs run high while it figures out who actually fills out your form. We are deliberately not touching much here, because editing an ad set restarts the learning it just did.
- 02Days 15-30
It starts to click
Meta needs around 50 conversions on an ad set in a week before it stops guessing. Once you cross that, delivery tightens up and your cost per lead usually drops off its week-one number. Auto gets there fastest. Commercial takes the longest, because the audience is smaller.
- 03Month 2-3
The part you paid for
Now we build lookalikes off the people who actually bound a policy, not off a cold list. This is where the pixel you own starts beating anything you could have rented, and it keeps compounding as long as the account runs.
This is the honest trade of owning instead of renting. A bought lead is fast on day one and never gets any better. Your own account is slow for a month and gets better every month after that, for as long as you keep it running.
Versus an agency
Most agencies want $3K before they log in.
We charge $700 to launch, then $500 a month, and call it square.
| Comparison | Typical agency | BookBuilding |
|---|---|---|
| Monthly fee | $2,000 to $5,000 | $500 flat |
| Setup fee | $1,500 to $5,000 | $700 |
| Contract | 6 to 12 month lock-in | Cancel anytime |
| Who owns the ad account | They do | You do |
| Who owns the leads | Murky at best | Yours, forever |
| Software you have to rent | A $297/mo GoHighLevel seat, resold to you | None. We don't resell anybody's software |
| Who built the tech | Nobody. It's a rebranded template | We wrote it. Every connector, from scratch |
| Handles captive carrier ad rules | Has never been asked | Asked on the application, before a line of copy gets written |
Takes about a minute. Nick texts back the same day.
What we're not
No rented software. No hostage funnel.
Most agencies in this space are software companies wearing an agency costume. We build our own stack, and we sell you the work, not a login.
We are not a GoHighLevel agency
You know the setup. An agency buys a GoHighLevel account, slaps a logo on it, resells you a seat for $297 a month, and calls that a marketing service. The ads are an afterthought. The software is the real product, and you are the subscription. We don't do that. There is no seat to buy here, from us or anybody.
Every connector is ours, written from scratch
The pixel wiring, the lead handoff out of Meta, the reporting you watch in real time. We wrote all of it. That means when Meta changes something at 2am, we fix our own code that morning instead of filing a ticket with a platform vendor and waiting a week like everyone else on that platform.
We do not sell you software
There is no seat, no platform fee, and nothing to log into on our side. Your leads land wherever you already work: EZLynx, HawkSoft, Applied, Salesforce, a Google Sheet, a text message, a legal pad. We wire the delivery and never bring it up again. Signing up for ads does not sign you up for software.
Nothing here dies when you leave
The ad account is in your name. The website is yours to keep. The pixel and the audience data live in your account. There is no login we can shut off to make leaving painful, which is exactly the point. We keep you by working, not by holding your funnel hostage.
Pricing
Pricing that doesn't insult you.
One flat number. It doesn't climb when your spend climbs, so scaling up never costs you more in fees.
One-time setup. Pays for a custom website built for your agency, the account audit, pixel setup, audience build, and getting your first campaign live.
Then a flat monthly fee
Same number whether you spend $500 or $15,000 on ads
- The account is yours. The website is yours. Every lead is yours. We can't take any of it with us.
- Cancel whenever. Text Nick, done. No 30-day notice nonsense.
- We recommend starting at $500/month in ad spend so the algorithm has enough to learn from.
- You pay Meta for ads on your card. The $500 is billed separately and never touches your ad budget.
Questions
Stuff agents ask.
Wait, the ad account is really mine?
Really yours. We work inside your Meta Business Manager as a partner. You can boot us in two clicks, anytime, no drama. The account, the campaigns, the pixel data, and every lead in it never leaves your possession.
I’m a captive agent. Can I even do this?
Usually yes, and it is the first thing we ask on the application. Most carriers let you advertise your own agency as long as you follow their rules about brand usage, approved claims, disclaimers, and sometimes pre-approval of creative. Those rules vary a lot: some carriers hand you a one-page guideline, some want every ad submitted. Send us yours and we write to them. If your carrier flatly forbids it, we will tell you that instead of taking your $700.
I’ve never run a single Facebook ad. Is this still for me?
Most agents we take on haven’t. Business Manager setup, page setup, pixel, the whole bootstrap is part of the $700 setup. You don’t need to know any of this going in.
Are you going to promise me 50 leads a week?
No, and you should run from anyone who does. What we will promise: you see every campaign, every dollar, every result, in real time. No black box. No mystery PDF reports.
Which lines do you actually run?
Auto, home and bundle, homeowners in catastrophe markets like Florida, Texas, and California, commercial and trucking, and pet. If you write something adjacent that isn’t on that list, ask. We would rather tell you no than learn your line on your money.
Do you do Medicare?
Not yet. Medicare advertising sits under CMS marketing rules on top of Meta’s, which means filed materials, a TPMO disclaimer, and real consequences for getting it wrong. We are not going to run it casually alongside auto and home. When we do it, it will be its own thing.
How long before my leads get cheap?
Plan on 30 days before the numbers mean anything, and 60 to 90 before they get good. Your pixel starts with zero history, so Meta spends the first couple of weeks paying to find out who your buyer is. Around 50 conversions on an ad set in a week is roughly where it stops guessing. Auto usually gets there fastest because the audience is huge; commercial and trucking take longer because it isn’t. Anyone quoting you a cost per lead before they have run a dollar in your account is making it up.
Why does week one cost more than month three?
Because you own the pixel, and a new pixel knows nothing. That is the price of the thing being yours. The upside is that it never resets: the audience data compounds in your account month over month, and by month three we are building lookalikes off people who actually bound a policy with you. A lead you buy from a vendor is exactly as good on day 400 as it was on day one.
How little can I spend?
We recommend $500 a month minimum so the Meta algorithm actually has enough volume to learn what works. Below that you’re flying blind. We won’t turn you away if you want to start smaller, just know what you’re signing up for.
How does the monthly fee actually get billed?
A flat $500 invoice on the same day every month. It does not move with your ad spend, so a month where you scale to $10,000 on Meta costs the same in fees as a month at $500. You pay Meta for the ads on your card, separately. BookBuilding is its own invoice.
Are you just reselling me a GoHighLevel account?
No. We don’t resell anyone’s software and there is no platform seat bundled into your fee. The $500 a month buys ad work: campaigns, creative, daily management. The connectors that move your leads out of Meta are ours, written from scratch, and they run whether or not you use any particular AMS or CRM.
Where do my leads actually end up?
Wherever you want them. Your phone by text, your inbox, your AMS or CRM by webhook, a Google Sheet, or all four. We do not sell a CRM and there is no software seat bundled into the fee, so there is nothing to migrate into. Tell us where you work and the leads show up there within seconds of the form submit.
Apply
Tell us about you.
Quick form, no pitch deck. Nick reads every one and texts back, usually same day.
Same team
We already do this on the life side.
FexAds is the same service for licensed life insurance agents: final expense, IUL, and mortgage protection. Same model, same flat price, same rule that the ad account belongs to the agent. BookBuilding Media is that playbook pointed at property and casualty.
Done-for-you Meta ads for life insurance agents. Final expense, IUL, and mortgage protection.